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Allure Best of Beauty 2025
AWARD WINNER for best flat iron of 2025!
The FHI Innovator Curve Pro Styling Iron 1”
- Ergonomic design that fits perfectly in your hand.
- Produces negative ions that penetrate the cuticle for smooth hair.
- Tourmaline ceramic infused plates to lock in moisture.
Allure Best of Beauty 2025
AWARD WINNER for best flat iron of 2025!
The FHI Innovator Curve Pro Styling Iron 1”
- Ergonomic design that fits perfectly in your hand.
- Produces negative ions that penetrate the cuticle for smooth hair.
- Tourmaline ceramic infused plates to lock in moisture.
NY TIMES | Wirecutter
We Tested the Viral UNbrush on 4 Different Hair Types. It's Actually a Great Detangler.
NY Magazine | The Strategist
The Very Best Curling Irons Including one that's "like Apple AirPods in the curling-iron niche."
Business Insider
The 6 best hair straighteners of 2023 for every hair type and budget, according to expert hairstylists
In the know. by yahoo!
Did you know your hair brushes can get really dirty and even moldy? That's why TikTok is obsessed with this easy-to-clean one.
Sophiscated Allure
Milly Alcock – Medium Length Curled Hairstyle (2023) – 28th Annual Critics Choice Awards
The Strategist