From TikTok sensation to beauty award winner, the UNbrush® just proved it’s more than a viral moment.
Our best-selling detangling brush was recently recognized by two of the most trusted names in beauty media, reinforcing what customers and stylists already know…it delivers real results.
Byrdie named the UNbrush® a 2025 Beauty Award Winner in the “Best Hair Products Under $35” category. Shop TODAY followed close behind, awarding it a top spot in this year’s Beauty Awards as a go-to hair tool for all hair types.
In Byrdie’s feature, senior beauty editor Olivia Hancock writes:
“TikTok convinced me to try the FHI Heat Unbrush, and my curls are thankful I did... The Unbrush immediately impressed me with how easily it could work through knots without intensely tugging on my hair or ripping it out. The TikTok reviews weren’t lying: This detangling brush is a must-try if you have curly or coily hair.”
Praised for its flexible, anti-static bristles and ultra-gentle performance, the UNbrush® continues to win over editors, stylists, and everyday users. Its signature design featuring 58 long bristles and 47 mini bristles works to detangle hair quickly and painlessly with less breakage.
The Shop TODAY Beauty Awards team also recognized the brush for its accessible price point, effortless styling results, and mass appeal, naming it one of the top-performing brushes of the year.
As we continue to grow the UNbrush® collection through seasonal launches, exclusive collabs, and retail partnerships, these awards serve as a reminder of what we aim to create: professional-grade tools that bring simplicity, efficiency, and joy to the everyday routine.
From everyday essentials to fan-favorite collabs, the award-winning UNbrush® comes in a variety of shades and styles.
