Launching The Next Big Thing in Fashion

This September during New York Fashion Week, FHI HEAT proudly sponsored GENART’s Fresh Faces of Fashion show. As the show’s official hair tools sponsor, the FHI HEAT team coiffed models to prowl the 60-foot catwalk at the Manhattan Center’s Grand Ballroom, representing the creative visions of six womenswear, two menswear and four accessory designers.

GENART (www.genart.org) represents fashion at its most cutting-edge, with a 13-year history of introducing the debut collections of industry newcomers. Many of these—Zac Posen, Philip Lim, Twinkle—have risen rapidly to star-status. FHI HEAT teamed with ECRU haircare for the event.